Research Results - Local Indian Markets Hunger for Travel
RESEARCH RESULTS REVEAL LOCAL INDIAN MARKETS HUNGER FOR TRAVEL ONCE COVID RESTRICTIONS EASE
Culture Kite, specialists in the local Indian tourism sector, today released the results from a major national research study, revealing that demand for travel amongst the local Indian community is strong, with 42% of survey respondents likely to travel for leisure within 1-3 months of travel restrictions easing.
Furthermore, 100% of respondents are likely to take between 1-3 leisure travel trips within 12-18 months of travel restrictions lifting, and there was a 40% willingness to book a trip within the first three months of travel restrictions easing.
“Indians are now the third-largest migrant group living in Australia with a population of over 660,000 residents, so the local Indian market provides huge potential for the Australian travel industry,” says Culture Kite’s Director Himanshi Munshaw.
“There’s no doubt that our travel industry has been decimated by the coronavirus pandemic, however, our research findings show a real sense of optimism amongst the local Indian market when it comes to travel. We’re confident that this market will embrace domestic travel once border restrictions and lockdown measures have been eased.”